PUTTING MY MONEY WHERE MY MOUTH IS
If you’re an investment punter, listen up.
If you own a leasehold apartment turn your mobile off, close the door and read carefully.
You’re going to like me.
I believe there’s a nascent market out there that has given up on the Auckland housing market and is renting itself into oblivion.
Willfully.
And I’m going to seduce that market into buying leasehold – because it’s so cheap FOR A LIMITED TIME that they’d be stupid not to act.
Excuse the crudity but City Sales, at my cost of about $10,000 a month, is going to sex up leasehold apartments.
We’re saying the pendulum has swung too far against leasehold and that leasehold apartments are, right now, irresistibly affordable.
And we’re targeting an effete, egotistical market that is currently completely unaware that they can actually afford something.
Which is why we’ve started with George FM and The Edge (which cater to the Yuppies and Dinks – dual income no kids – of today).
And this week a concerted campaign with ZB, Coast and 91FM.
The ads are here on my web site – you might find them rather bold but I’m sure we can loosen up this stagnated market and provide owners with some options.
We’re determined to initiate a movement that will swing the pendulum back – not to the top again but to the middle.
And that’s the promotion.
If you wish to exit the leasehold market you’ll hear from us soon – take advantage. I don’t know of a Real Estate Agency spending money like this to generate a new appetite for a market but you’d have to admit, we’re tryers.
And you’re going to like a Real Estate Agent.
Martin
MANAGING DIRECTOR